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  • Focus

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    Author: Al Ries

    Using real-world samples, Al Ries explains in an entertaining way how to keep your company focused. And by keeping it focussed on a category in the consumers mind becoming the market leader in that segment.....

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  • Founders at Work: Stories of Startups' Early Days

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    Author: Jessica Livingston

    A really nice read about how various companies started, a bit romantic but very good to read and very entertaining. Shows the inside from people leaving Sun to start something themselves till startups from inside the garage.

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  • From Concept to Consumer: How to Turn Ideas Into Money

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    Author: Phil Baker

    Phil Baker gives advice on all steps you need to do when making an electronic consumer device. For example he explains how to select your manufacturing partner in China. Phil is known for designing the Stow Away Keyboard for the Palm and the Apple Newton. Pretty interesting book to read if you are into gadgets

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  • Good to Great: Why Some Companies Make the Leap... and Others Don't

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    Author: Jim Collins

    The Challenge
    Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.....

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  • Inside the Tornado

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    Author: Geoffrey A. Moore

    Moore (Crossing the Chasm, HarperBusiness, 1991) claims that marketing technology-based products is different from marketing standard consumer products. He explores marketing stages through a discussion of the "Technology Adoption Life Cycle," which follows a product from birth to death and suggests a course of action for each phase.....

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  • Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency

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    Author: Tom DeMarco

    Ever heard of the 20% rule at Google, this book explains why you should include the 20% rule.....

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  • The 4 Hour Workweek

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    Author: Timothy Ferriss

    For the lazy "startupper". A book about how to make enough money to live with just working 4 hours a week

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  • The Art of the Start

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    Author: Guy Kawasaki

    Guy Kawasaki (a venture capitalist from the bay area) gives nice practical tips that help to build a successful startup

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  • The Four Steps to the Epiphany

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    Author: Steven Gary Blank

    Practical guide of how to arrange stuff in an startup and especially how to prevent common pitfalls. Written by a startup veteran. Furthermore also fun to read.

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  • The Innovator's Dilemma

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    Author: Clayton M. Christensen

    What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets.....

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